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Product Summary

LG 77AM960H 77" OLED 4K Smart Hospitality TV – Premium In-Room Entertainment

The LG 77AM960H is a premium 77-inch UHD 4K OLED Smart Hospitality TV designed to deliver exceptional picture quality and advanced hotel management capabilities. Powered by LG’s self-lit OLED display technology, this model produces perfect blacks, rich contrast, and stunning color accuracy, creating a cinematic in-room entertainment experience for luxury hotels, resorts, and high-end hospitality environments.

Built specifically for hospitality applications, the LG 77AM960H integrates LG’s powerful Pro:Centric® platform, enabling centralized content control, branding customization, and remote management across an entire property. With support for Pro:Centric Direct and Pro:Centric Cloud, hotel operators can easily manage guest interfaces, deploy services, and prepare for next-generation smart rooms using IoT and AI-driven voice control. This combination of OLED image quality and enterprise-grade management makes the 77AM960H an ideal solution for premium guest rooms and suites.

Key Features – LG 77AM960H OLED Hospitality TV

  • Make & Model: LG 77AM960H

  • 77" OLED UHD 4K Display (3840 × 2160) for breathtaking clarity and detail

  • Self-lit OLED pixels deliver perfect blacks, infinite contrast, and vivid, lifelike color

  • Pro:Centric® Direct for easy content editing, branding, and IP-based remote TV management

  • Pro:Centric® Cloud with cloud-based CMS and enhanced third-party service integration

  • IoT-based in-room control and AI voice control using LG Natural Language Processing (NLP)

  • LG Channels support, providing access to OTT and broadcast content without external devices

  • Mobile Application Creator simplifies setup of digital concierge services for guests

  • Smart Hospitality design ideal for luxury hotels, resorts, and premium guest suites

LG 77AM960H 77" UHD 4K Smart OLED Hospitality TV

SKU: 77AM960H0UD | UPC: 195174090541
Authorized Dealer Authorized LG Dealer
Manufacturer Warranty Authorized dealer coverage
Expert Support Pre- and post-sale assistance

$3,780.00

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LG 77AM960H 77" UHD 4K Smart OLED Hospitality TV $3,780.00
In Stock Current availability for this model
Free Ground Shipping On qualifying orders to the lower 48 states
Project & Volume Pricing Special pricing available for larger orders
Education & Government Purchase Orders Accepted for qualified organizations
Financing Available with Shop Pay
Special Pricing Available Education • Government • Nonprofits • Corporate • Volume Orders
✓ Tax-Exempt Purchasing Available

Technical Details

Specifications

Brightness
500 nits
Native Resolution
3840 x 2160 (4K UHD)
Inputs
• Video Inputs: 3 x HDMI In (v2.0, with Simplink HDMI-CEC and ARC support on one port)
Outputs
• Audio Outputs: 1 x Digital Audio Out (Optical), 1 x 3.5mm Audio Out
Duty Cycle
Usage: Designed for hospitality (hotel) usage. Features: Pro:Idiom, Pro:Centric Smart, USB Data Cloning, Installer Menu, Instant On, Hotel Mode.
Screen Size
77"
Sound Output
Output Power: 20 W (10W + 10W) via 2.0 channel speakers Audio Features: AI Sound, AI Acoustic Tuning, LG Sound Sync
Communication Port
2 x USB (v2.0), 2 x RJ45 (Ethernet), 1 x RF In (Antenna/Cable), 1 x RS-232C (3.5mm jack), MPI Jack (RJ12)
VESA Pattern
300 x 200 mm
LG 77AM960H 77" UHD 4K Smart OLED Hospitality TV - OfficeWonderland
LG

LG 77AM960H 77" UHD 4K Smart OLED Hospitality TV

$3,780.00

Brightness

500 nits

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Weight without stand

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Weight with Stand

N/A

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Duty Cycle

Usage: Designed for hospitality (hotel) usage. Features: Pro:Idiom, Pro:Centric Smart, USB Data Cloning, Installer Menu, Instant On, Hotel Mode.

N/A

Dimensions

(W x H x D, without stand): 67.8" x 38.9" x 2.0" (1719 x 989 x 50.9 mm)

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Aspect Ratio

N/A

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Content

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Native Resolution

3840 x 2160 (4K UHD)

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Lumens (ANSI)

N/A

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Contrast Ratio

N/A

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Throw Distance

N/A

N/A

Lens

N/A

N/A

Inputs

Video Inputs: 3 x HDMI In (v2.0, with Simplink HDMI-CEC and ARC support on one port)

N/A

Outputs

Audio Outputs: 1 x Digital Audio Out (Optical), 1 x 3.5mm Audio Out

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Display Technology

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Wireless Networking

N/A

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Speakers

N/A

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Economode

N/A

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Audible Noise

N/A

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Lamp Life

N/A

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Short Throw

N/A

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Aspect Ratio

N/A

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Image Size Diagonal

N/A

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Lens Shift

N/A

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Data / Video Signals

N/A

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Digital Keystone

N/A

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Unit Weight

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Projector Methods

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Dimensions (WxDxH)

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Dimensions (WxDxH)

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Contrast Ratio

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Viewing Angle

N/A

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Response Time

N/A

N/A

Sound Output

Output Power: 20 W (10W + 10W) via 2.0 channel speakers Audio Features: AI Sound, AI Acoustic Tuning, LG Sound Sync

N/A

Screen Size

77"

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Monitor Configuration

N/A

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Display Orientation

N/A

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WiFi

N/A

N/A

Communication Port

2 x USB (v2.0), 2 x RJ45 (Ethernet), 1 x RF In (Antenna/Cable), 1 x RS-232C (3.5mm jack), MPI Jack (RJ12)

N/A

Refresh Rate

N/A

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General

N/A

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VESA Pattern

300 x 200 mm

N/A

TAA Compliant

N/A

N/A

PDF Documents

N/A

N/A

Diagonal Size

N/A

N/A

Dimensions

(W x H x D, without stand): 67.8" x 38.9" x 2.0" (1719 x 989 x 50.9 mm)

N/A

Aspect Ratio

N/A

N/A

Sensor

N/A

N/A

Resolution

N/A

N/A

Signal Sysyetm

N/A

N/A

Signal To Noise Ratio

N/A

N/A

Gain

N/A

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Shutter Speed Range

N/A

N/A

Exposure Control

N/A

N/A

White Balance

N/A

N/A

Image Stabilization

N/A

N/A

Image Flip

N/A

N/A

ICR

N/A

N/A

Sync

N/A

N/A

Output

N/A

N/A

Audio Input

N/A

N/A

Audio

N/A

N/A

Camera Control

N/A

N/A

Focal Length

N/A

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Minimum Object Distance

N/A

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Pan Angle

N/A

N/A

Tilt Angle

N/A

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Pan Speed

N/A

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Tilt Speed

N/A

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Presets

N/A

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Operating Temperature

N/A

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Power

N/A

N/A

Power Consumption

N/A

N/A

Minimum Illumination

N/A

N/A

Optical Zoom

N/A

N/A

TAA Compliant

N/A
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