LG 50UM777H 50" 4K UHD Commercial Smart TV

Premium Hospitality Display | Smart Content Management | Rich Guest Experience

The LG 50UM777H is a 50" 4K UHD HDR commercial TV built for hospitality environments. It delivers vivid in-room entertainment, robust remote management tools, and secure content delivery through LG’s powerful Pro:Centric platform.

Exceptional Display & Audio

• 3840 x 2160 UHD 4K resolution for incredible picture detail

• 420 nits brightness for vibrant viewing in a variety of lighting conditions

• AI Picture Pro dynamically enhances image quality

• 20W stereo speakers deliver rich, clear sound

• External audio options include 3.5mm jack, Optical, and HDMI-ARC

• LG Sound Sync enables seamless wireless speaker pairing

Smart Platform with webOS 2.3

Built-in Wi-Fi and LAN connectivity provide stable access to web-based features, interactive content, and third-party integrations through LG’s intuitive webOS 2.3 operating system.

Pro:Centric Cloud – Centralized Content Management

• Cloud-based CMS integration with advanced control tools

• Customizable design templates for branded content delivery

• Mobile App Creator for concierge-style services on guest smartphones

• Real-time analytics with visual dashboards

• Support for third-party hospitality solutions

Pro:Centric Direct – Room-by-Room Control

• Remote IP-based TV and content management

• Custom user interfaces with drag-and-drop editing

• Supports in-room IoT device control and voice control via LG NLP (Natural Language Processing)

• Built-in management of apps like Netflix and other OTT platforms

Pro:Idiom – Encrypted Content Protection

Supports Digital Rights Management (DRM) to provide guests access to premium HD and VOD content securely and reliably.

Versatile Guest Connectivity

• RF input with ATSC/Clear QAM tuner for live broadcasts

• Multiple HDMI inputs for external device connections (e.g., Blu-ray players)

• USB cloning for fast, consistent setup across multiple displays

• Wake on LAN and Wake on RF for remote power control

• HDMI-CEC enables synchronized device operations

SoftAP – In-Room Wireless Hotspot

Enable guests to connect their personal devices directly to the TV’s Software-enabled Access Point (SoftAP)—turning the TV into a temporary Wi-Fi hotspot.

Stylish Design & Easy Installation

• Slim, modern profile complements any room décor

• Includes tabletop stand for fast setup

• VESA-compatible for wall mounting (brackets sold separately)

• Comes with IR remote, and supports the LG Magic Remote (optional)