SKU: FW98BZ50L  |  UPC: 27242926691

Sony BRAVIA FW-98BZ50L 98" 4K/8K UHD Professional Display

$9,628.00
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Product Highlights:
  • 3840 x 2160 4K Resolution
  • 780 Nit Brightness
  • Landscape/Portrait Orientation
  • 24/7 Operation

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  • 3840 x 2160 4K Resolution

  • 780 Nit Brightness

  • Landscape/Portrait Orientation

  • 24/7 Operation





Supreme picture quality and brightness in our largest screen size
















It's BRAVIA at its most brilliant and largest. Engineered to excel in challenging professional settings, the expansive Sony BRAVIA FW-98BZ50L 98" display showcases state-of-the-art technology and user-friendly installation characteristics. With a brightness of 780 nits, cinematic hues, contrast, and a vast viewing angle, along with augmented memory for storing additional apps and content, it's the professional 4K HDR display that's larger in every aspect.

























Spectacular 780 nit brightness, and more




In bustling retail showrooms or corporate lobbies, the 98" BRAVIA stands out with an exceptional 780 nit screen brightness that is impossible to overlook, even in well-lit environments. Full Array Local Dimming enhances the peak brightness even more, reaching an astonishing 1500 nits that will catch everyone's attention.








Superior pictures, always







Bravia BZ50L screen showing a clear, bright motion image

High refresh rate




The 98" BRAVIA boasts a cutting-edge 4K 120Hz display, in collaboration with XR Motion Clarity and Motionflow XR technologies, to deliver fast-paced on-screen action with unparalleled smoothness, crystal-clear visuals, and lifelike realism.





Bravia BZ50L screen with high definition city scape

Richer, more lifelife colour










With the innovative Cognitive Processor XR, the XR Triluminos Pro color technology on the 98" BRAVIA showcases an expanded range of exquisitely lifelike hues and tones. Experience a captivating visual journey as this unique combination brings forth a wider palette of colors, enhancing the realism and vibrancy of your content.
















Cognitive Processor XR™










Unveiling the world's pioneering picture processor equipped with cognitive intelligence, the Cognitive Processor XR™ integrated into the 98" BRAVIA comprehends the true essence of human visual perception. Prepare to be enveloped in an unparalleled viewing journey as this cutting-edge technology unravels an extraordinary immersive experience that takes you even deeper into each scene. With this remarkable advancement, anticipate a whole new level of engagement and immersion that redefines your viewing pleasure.













XR Colour logo









Embark on a journey of exploration as you unveil an expansive spectrum of exquisitely natural colors on the 98" BRAVIA. Experience enhanced hues and saturation, vibrant shades, and lifelike textures that breathe new life into your content. Immerse yourself in a visual feast where every detail is rendered with astonishing realism, bringing your viewing experience to new heights of beauty and authenticity.











XR Clarity logo









The Cognitive Processor XR™ leverages extensive picture data, cleverly restoring missing details and texture by enhancing upscaled image sources.











XR Motion logo









XR Motion Clarity™ examines scene data to guarantee that on-screen movement remains fluid, luminous, and distinct without any blurring, even during high-speed sequences.











XR Contrast logo









With XR Contrast Booster, bright regions become more luminous, and dark regions become deeper, enhancing the sense of depth in scenes without sacrificing highlight or shadow details.
















Professionally designed for flexible installation










Many purported professional displays are merely TVs with a few supplementary features tacked on as an afterthought. In contrast, the 98" BRAVIA is meticulously designed from scratch to offer swifter, simpler, and more adaptable installation specifically tailored for retail and corporate settings.













Bravia BZ50L Back view

Lighten the load




The 98" BRAVIA BZ50L is approximately 20kg lighter than its predecessor, the 100" 100BZ40J model, alleviating the burden on installation teams by reducing the overall weight.





Bravia BZ50L screen carry handle

Safer carrying










The lower horizontal levels of the 98" BRAVIA BZ50L are ergonomically placed, providing convenient grip points that facilitate effortless and comfortable lifting.











Front facing image of BRAVIA screen in its packing standing vertically

Easier access










The capability to transport the BRAVIA in a vertical orientation (portrait mode) provides improved accessibility for elevators and stairways, simplifying the process of maneuvering the display in such spaces.




















Side mounted terminal for all signal connections

Side mounted terminals










Simplifying the installation process, the display features conveniently located side-mounted signal connections for audio, video, networking, control, and USB ports. This thoughtful design ensures easy access to all necessary connections, making setup hassle-free











Corner image of BZ50L with small SONY logo

Subtle logo positioning










The Sony logo is discreetly placed along the edge of the display's remarkably slim 20mm bezel, ensuring a distraction-free viewing experience for your audience. With no visual interruptions, they can fully immerse themselves in the captivating visuals showcased on the super-sized screen.











Image showing landscape and portrait screen options

Portrait and tilt










Install a BRAVIA display in either portrait or landscape mode to accommodate various corporate or retail environments. The display can be tilted within a range of -15 to +20 degrees, providing even more versatility and adaptability.
















Robust Usability










The BRAVIA FW-98BZ50L offers a wide range of practical features for businesses, including application functionalities tailored for specific purposes and customizable settings to enhance daily workflow efficiency.













Screen showing easy to use settings for BZ50L


Professional Settings










BRAVIA simplifies business operations by enabling you to customize settings according to the requirements of corporate or retail settings. You can deactivate input or remote control functionalities, eliminate labels, and disable buttons to prevent unauthorized interference when the screen is used in public areas. Additionally, you can personalize and save display settings, and effortlessly transfer them from one display to another using a USB flash drive.














Simple signage










Providing information and directing visitors through digital signage in retail stores and corporate environments has never been more convenient. The built-in BRAVIA Signage Free (BSF) software effortlessly displays HTML content, videos, and photos that are copied onto a USB flash drive when inserted into the BRAVIA display. It's as straightforward as that.









BZ50L in car showroom entrance with product on display










Google Meet logo

Meet more easily










Download Google Meet from the Google Play Store and connect BRAVIA with a compatible webcam to facilitate seamless video conferences on the expansive 98" display.











Apple Air Play and Chromecast logo

Simple screen mirroring










Effortlessly mirror content without wires from your personal mobile device to BRAVIA using the integrated support for Apple AirPlay and Google Chromecast, enabling convenient wireless display sharing.











HTML5 logo

Flexible content layout










The built-in HTML5 support allows you to utilize BRAVIA for displaying interactive signage content, eliminating the need for a separate set-top box, media player, or computer. You have the freedom to arrange on-screen content using 4K videos, static images, or even through the HDMI input.
















Get great pictures fast










Simplify the process without adjusting display preferences – concentrate on achieving outstanding outcomes effortlessly. The One Step Setting feature provides preconfigured options tailored to your surroundings, such as conference room, vibrant advertisements, lifelike advertisements, and visuals. Simply select a preset: BRAVIA instantly adjusts picture mode, input, control settings, and additional parameters.









BZ50L in large open plan reception space with high definition display





32GB image


Large 32GB internal storage




The internal memory on some other displays is eaten up by the operating system, leaving little space for your own apps and content. 98” BRAVIA doubles internal storage from 16GB to a generous 32GB – giving loads more room on board to hold apps, photos, videos and digital signage.








Sustainability in every scene




With growing demand for ever larger display screens, there is also the risk of greater resource and energy use. However, Sony’s sustainability commitments are realising efficiency gains from product development right through to watching TV and viewing screens.



Image of Sony screen with a forest in the background.






Explore BRAVIA display solutions




There’s a full range of display solutions from Sony – including BRAVIA 4K HDR professional displays, projectors and LED video walls – to meet your most exacting business requirements.







Retail store window with Bravia screen display

Retail




Spark shoppers’ imaginations with colourful visuals and informative signage.




Lecture theatre with teacher using Bravia screen to present

Education




Enrich learning in university lecture theatres, auditoriums and school classrooms.




Corporate workplace image with Bravia screen presentation

Corporate Workspaces




Take visual communications to the next level in boardrooms, lobbies and meeting spaces.





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Sony BRAVIA FW-98BZ50L 98 4K 8K UHD Professional Display
Sony

Sony BRAVIA FW-98BZ50L 98" 4K/8K UHD Professional Display

$9,628.00




Supreme picture quality and brightness in our largest screen size
















It's BRAVIA at its most brilliant and largest. Engineered to excel in challenging professional settings, the expansive Sony BRAVIA FW-98BZ50L 98" display showcases state-of-the-art technology and user-friendly installation characteristics. With a brightness of 780 nits, cinematic hues, contrast, and a vast viewing angle, along with augmented memory for storing additional apps and content, it's the professional 4K HDR display that's larger in every aspect.

























Spectacular 780 nit brightness, and more




In bustling retail showrooms or corporate lobbies, the 98" BRAVIA stands out with an exceptional 780 nit screen brightness that is impossible to overlook, even in well-lit environments. Full Array Local Dimming enhances the peak brightness even more, reaching an astonishing 1500 nits that will catch everyone's attention.








Superior pictures, always







Bravia BZ50L screen showing a clear, bright motion image

High refresh rate




The 98" BRAVIA boasts a cutting-edge 4K 120Hz display, in collaboration with XR Motion Clarity and Motionflow XR technologies, to deliver fast-paced on-screen action with unparalleled smoothness, crystal-clear visuals, and lifelike realism.





Bravia BZ50L screen with high definition city scape

Richer, more lifelife colour










With the innovative Cognitive Processor XR, the XR Triluminos Pro color technology on the 98" BRAVIA showcases an expanded range of exquisitely lifelike hues and tones. Experience a captivating visual journey as this unique combination brings forth a wider palette of colors, enhancing the realism and vibrancy of your content.
















Cognitive Processor XR™










Unveiling the world's pioneering picture processor equipped with cognitive intelligence, the Cognitive Processor XR™ integrated into the 98" BRAVIA comprehends the true essence of human visual perception. Prepare to be enveloped in an unparalleled viewing journey as this cutting-edge technology unravels an extraordinary immersive experience that takes you even deeper into each scene. With this remarkable advancement, anticipate a whole new level of engagement and immersion that redefines your viewing pleasure.













XR Colour logo









Embark on a journey of exploration as you unveil an expansive spectrum of exquisitely natural colors on the 98" BRAVIA. Experience enhanced hues and saturation, vibrant shades, and lifelike textures that breathe new life into your content. Immerse yourself in a visual feast where every detail is rendered with astonishing realism, bringing your viewing experience to new heights of beauty and authenticity.











XR Clarity logo









The Cognitive Processor XR™ leverages extensive picture data, cleverly restoring missing details and texture by enhancing upscaled image sources.











XR Motion logo









XR Motion Clarity™ examines scene data to guarantee that on-screen movement remains fluid, luminous, and distinct without any blurring, even during high-speed sequences.











XR Contrast logo









With XR Contrast Booster, bright regions become more luminous, and dark regions become deeper, enhancing the sense of depth in scenes without sacrificing highlight or shadow details.
















Professionally designed for flexible installation










Many purported professional displays are merely TVs with a few supplementary features tacked on as an afterthought. In contrast, the 98" BRAVIA is meticulously designed from scratch to offer swifter, simpler, and more adaptable installation specifically tailored for retail and corporate settings.













Bravia BZ50L Back view

Lighten the load




The 98" BRAVIA BZ50L is approximately 20kg lighter than its predecessor, the 100" 100BZ40J model, alleviating the burden on installation teams by reducing the overall weight.





Bravia BZ50L screen carry handle

Safer carrying










The lower horizontal levels of the 98" BRAVIA BZ50L are ergonomically placed, providing convenient grip points that facilitate effortless and comfortable lifting.











Front facing image of BRAVIA screen in its packing standing vertically

Easier access










The capability to transport the BRAVIA in a vertical orientation (portrait mode) provides improved accessibility for elevators and stairways, simplifying the process of maneuvering the display in such spaces.




















Side mounted terminal for all signal connections

Side mounted terminals










Simplifying the installation process, the display features conveniently located side-mounted signal connections for audio, video, networking, control, and USB ports. This thoughtful design ensures easy access to all necessary connections, making setup hassle-free











Corner image of BZ50L with small SONY logo

Subtle logo positioning










The Sony logo is discreetly placed along the edge of the display's remarkably slim 20mm bezel, ensuring a distraction-free viewing experience for your audience. With no visual interruptions, they can fully immerse themselves in the captivating visuals showcased on the super-sized screen.











Image showing landscape and portrait screen options

Portrait and tilt










Install a BRAVIA display in either portrait or landscape mode to accommodate various corporate or retail environments. The display can be tilted within a range of -15 to +20 degrees, providing even more versatility and adaptability.
















Robust Usability










The BRAVIA FW-98BZ50L offers a wide range of practical features for businesses, including application functionalities tailored for specific purposes and customizable settings to enhance daily workflow efficiency.













Screen showing easy to use settings for BZ50L


Professional Settings










BRAVIA simplifies business operations by enabling you to customize settings according to the requirements of corporate or retail settings. You can deactivate input or remote control functionalities, eliminate labels, and disable buttons to prevent unauthorized interference when the screen is used in public areas. Additionally, you can personalize and save display settings, and effortlessly transfer them from one display to another using a USB flash drive.














Simple signage










Providing information and directing visitors through digital signage in retail stores and corporate environments has never been more convenient. The built-in BRAVIA Signage Free (BSF) software effortlessly displays HTML content, videos, and photos that are copied onto a USB flash drive when inserted into the BRAVIA display. It's as straightforward as that.









BZ50L in car showroom entrance with product on display










Google Meet logo

Meet more easily










Download Google Meet from the Google Play Store and connect BRAVIA with a compatible webcam to facilitate seamless video conferences on the expansive 98" display.











Apple Air Play and Chromecast logo

Simple screen mirroring










Effortlessly mirror content without wires from your personal mobile device to BRAVIA using the integrated support for Apple AirPlay and Google Chromecast, enabling convenient wireless display sharing.











HTML5 logo

Flexible content layout










The built-in HTML5 support allows you to utilize BRAVIA for displaying interactive signage content, eliminating the need for a separate set-top box, media player, or computer. You have the freedom to arrange on-screen content using 4K videos, static images, or even through the HDMI input.
















Get great pictures fast










Simplify the process without adjusting display preferences – concentrate on achieving outstanding outcomes effortlessly. The One Step Setting feature provides preconfigured options tailored to your surroundings, such as conference room, vibrant advertisements, lifelike advertisements, and visuals. Simply select a preset: BRAVIA instantly adjusts picture mode, input, control settings, and additional parameters.









BZ50L in large open plan reception space with high definition display





32GB image


Large 32GB internal storage




The internal memory on some other displays is eaten up by the operating system, leaving little space for your own apps and content. 98” BRAVIA doubles internal storage from 16GB to a generous 32GB – giving loads more room on board to hold apps, photos, videos and digital signage.








Sustainability in every scene




With growing demand for ever larger display screens, there is also the risk of greater resource and energy use. However, Sony’s sustainability commitments are realising efficiency gains from product development right through to watching TV and viewing screens.



Image of Sony screen with a forest in the background.






Explore BRAVIA display solutions




There’s a full range of display solutions from Sony – including BRAVIA 4K HDR professional displays, projectors and LED video walls – to meet your most exacting business requirements.







Retail store window with Bravia screen display

Retail




Spark shoppers’ imaginations with colourful visuals and informative signage.




Lecture theatre with teacher using Bravia screen to present

Education




Enrich learning in university lecture theatres, auditoriums and school classrooms.




Corporate workplace image with Bravia screen presentation

Corporate Workspaces




Take visual communications to the next level in boardrooms, lobbies and meeting spaces.





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