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Product Summary

LG 50US660H9UA 50" UHD 4K Pro™ Smart Hospitality TV

Deliver a Premium Guest Experience with Stunning 4K Entertainment

Enhance every stay with the LG 50US660H9UA 50" UHD 4K Pro™ Smart Hospitality TV. Purpose-built for hotels, resorts, healthcare facilities, and extended-stay properties, this commercial-grade hospitality display combines Ultra HD 4K resolution, LG Pro™ Direct, and webOS™ 5.0 to deliver personalized guest experiences while simplifying television management across your property.

From customizable welcome screens to intelligent room management and wireless connectivity, the LG 50US660H9UA is designed to elevate guest satisfaction and improve operational efficiency.

Stunning 4K Ultra HD Picture Quality

Bring entertainment to life with 3840 × 2160 Ultra HD (4K) resolution, providing four times the detail of Full HD.

Guests can enjoy crystal-clear images, vivid colors, and exceptional detail whether watching television, streaming content, or viewing hotel information.

Simplified Hotel Management with Pro™ Direct

Manage guest room televisions with ease using LG Pro™ Direct, an advanced hospitality content management solution.

Administrators can remotely create and update:

  • Personalized welcome messages
  • Hotel branding
  • Promotional content
  • Guest service information
  • Channel guides
  • Property announcements

The latest Pro™ Direct platform also supports IoT-based in-room control and voice control through LG Natural Language Processing (NLP), helping hotels prepare for the next generation of smart guest rooms.

Some IoT features may vary depending on compatible devices.

Secure Premium Content with Pro®

The built-in Pro® Digital Rights Management (DRM) technology enables secure access to premium television programming and protected digital content.

This trusted hospitality solution ensures fast, reliable deployment of licensed HDTV services while protecting content providers' rights.

Smart Entertainment with LG webOS™ 5.0

Powered by LG webOS™ 5.0, the TV offers a fast, intuitive Smart TV experience with enhanced functionality.

Gallery Mode transforms the television into beautiful digital artwork when not in use, adding a sophisticated touch that complements modern guest room décor.

Wireless Screen Sharing

The integrated ScreenShare feature allows guests to wirelessly mirror compatible smartphones, tablets, and laptops using Wi-Fi Direct.

Sharing presentations, videos, photos, and personal content on the large 50-inch display is quick and effortless.

Bluetooth® Sound Sync

Guests can stream music directly from compatible mobile devices to the TV's built-in speakers using Bluetooth® Sound Sync, creating a convenient and personalized in-room audio experience.

Compatible with Android devices running version 4.4 or later and supported iOS devices.

Built-In Soft AP Wireless Hotspot

The Soft AP (Software-enabled Access Point) feature enables the television to function as a virtual wireless hotspot.

Guests can connect compatible devices directly to the TV, while administrators can manage network settings such as signal strength, passwords, and access controls to optimize connectivity.

Multi-Code IR for Multi-TV Rooms

The Multi-code IR feature eliminates remote control interference in rooms with multiple televisions by ensuring each display responds only to its designated remote.

This helps provide a seamless viewing experience in suites and other multi-display environments.

Optional Multi-code IR remote required.

Rapid Installation with USB Cloning

Speed up property-wide deployments using USB Cloning.

Quickly copy television settings from one display to multiple units using a USB drive, reducing installation time while ensuring consistent configurations across every guest room.

Proactive Remote Diagnostics

Maintain reliable operation with Remote Diagnostics, which continuously monitors system performance and detects potential issues before they impact guests.

This proactive feature helps minimize downtime and simplifies maintenance for hotel staff.

Built for Hospitality Environments

The LG 50US660H9UA is engineered specifically for commercial hospitality applications, making it ideal for:

  • Hotels
  • Resorts
  • Extended-stay properties
  • Hospitals
  • Healthcare facilities
  • Senior living communities
  • Student housing
  • Corporate housing

Its commercial-grade reliability ensures dependable performance while delivering premium guest entertainment.

LG 50US660H9UA 50" Pro:Centric UHD 4K Smart Hospitality Display

SKU: 50US660H9UA | UPC: 195174032794
Authorized Dealer Authorized LG Dealer
Manufacturer Warranty Authorized dealer coverage
Expert Support Pre- and post-sale assistance

$799.00

BACK 2 SCHOOL SALE | additional discount in cart
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LG 50US660H9UA 50" Pro:Centric UHD 4K Smart Hospitality Display $799.00
In Stock Current availability for this model
Free Ground Shipping On qualifying orders to the lower 48 states
Project & Volume Pricing Special pricing available for larger orders
Education & Government Purchase Orders Accepted for qualified organizations
Financing Available with Shop Pay
Special Pricing Available Education • Government • Nonprofits • Corporate • Volume Orders
✓ Tax-Exempt Purchasing Available

Key Features

  • 50-inch 4K UHD (3840 × 2160) Direct LED Display
  • 400 Nit Brightness
  • HDR10 Pro & Tru 4K Upscaler
  • webOS™ 5.0 Smart Platform
  • Pro:Centric® Direct Hotel Content Management

Best For

  • 🎓 Education
  • 🏢 Corporate Collaboration
  • 🏨 Hospitality
Complete Your Solution

Mounts & Installation

Chief LTM1U Tilting Landscape Wall Mount For 37 to 63" Displays

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Chief LTM1U Tilting Landscape Wall Mount For 37 to 63" Displays
$350.40
Chief LTTU Thinstall Universal Flat Panel Tilt Wall Mount (37-63" Screens)

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Chief LTTU Thinstall Universal Flat Panel Tilt Wall Mount (37-63" Screens)
$256.80
Chief PDRUB Large Flat Panel Swing Arm Wall Mount (Black)

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Chief PDRUB Large Flat Panel Swing Arm Wall Mount (Black)
$1,020.00
Chief PNRIWUB Large Low-Profile In-Wall Swing Arm Mount - 22"

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Chief PNRIWUB Large Low-Profile In-Wall Swing Arm Mount - 22"
$886.40
LG 50US660H9UA 50 ProCentric UHD 4K Smart Hospitality Display
LG

LG 50US660H9UA 50" Pro:Centric UHD 4K Smart Hospitality Display

$799.00

Brightness

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Weight without stand

25.3 lbs

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Weight with Stand

32 lbs

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Contrast Ratio

1,000,000:1

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Viewing Angle

178° Horizontal / 178° Vertical

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Response Time

8 ms

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Sound Output

10W x 2

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Monitor Configuration

Hospitality Monitor

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Display Orientation

Landscape

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WiFi

Yes

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Refresh Rate

60 Hz

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General

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ICR

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Sync

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Audio

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Optical Zoom

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TAA Compliant

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