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Product Summary

LG 50UK660H0UA 50" 4K UHD Smart Hospitality TV

The LG 50UK660H0UA 50" 4K Ultra HD Smart Hospitality TV combines crisp 4K picture quality with LG's advanced hospitality management and guest entertainment features. Designed for hotels, resorts, guest rooms, extended-stay properties, and other commercial hospitality environments, this 50-inch display delivers 3840 × 2160 UHD resolution, 330-nit brightness, HDR support, and intelligent picture processing.

With Pro:Centric® SMART, Netflix accessibility, Apple AirPlay compatibility, built-in Wi-Fi, and comprehensive commercial controls, the 50UK660H0UA provides properties with a flexible platform for delivering personalized guest experiences while simplifying TV configuration and management.

50" 4K UHD Picture Quality

The 50UK660H0UA features a 50-inch UHD display with 3840 × 2160 native resolution and 330-nit typical brightness for sharp, detailed images across television, streaming, and connected content.

Picture technologies include:

  • 3840 × 2160 UHD resolution
  • 330-nit typical brightness
  • HDR10 Pro
  • HLG HDR
  • AI Picture Pro
  • Game Optimizer

These technologies help deliver detailed, vibrant images while optimizing content for an engaging guest-room viewing experience.

Pro:Centric SMART Hospitality Platform

LG's Pro:Centric SMART platform gives hospitality operators tools for creating, managing, and delivering customized guest experiences across compatible television deployments.

The 50UK660H0UA supports:

  • Pro:Centric Smart CMS
  • Pro:Centric Direct
  • Pro:Centric V
  • Hotel Mode
  • Installer Menu
  • Welcome Screen / Splash Image
  • One Channel Map
  • Lock Mode
  • Port Block
  • Insert Image
  • Instant On

These capabilities make the display suitable for professionally managed hospitality installations requiring consistent configurations and customized content.

Guest-Friendly Smart Features

The 50UK660H0UA provides familiar smart-TV capabilities that can enhance the in-room entertainment experience.

Smart features include:

  • Netflix accessibility
  • Apple AirPlay compatibility
  • Built-in web browser
  • Smart Share
  • Bluetooth Audio Playback
  • Multi View
  • Quick Access
  • DIAL
  • Soft AP
  • Magic Remote compatibility

Apple AirPlay compatibility provides guests with a convenient way to enjoy compatible personal content on the larger guest-room display.

Intelligent Picture & Audio

Integrated AI Picture Pro helps optimize picture performance, while HDR10 Pro and HLG provide support for high-dynamic-range content.

For audio, the television includes:

  • AI Acoustic Tuning
  • AI Sound
  • LG Sound Sync

These technologies help optimize sound performance and provide additional flexibility when integrating compatible LG audio solutions.

Flexible Commercial Connectivity

A comprehensive selection of connections makes the 50UK660H0UA suitable for hospitality AV equipment, networks, and external source devices.

Connectivity includes:

  • 2 x HDMI inputs
  • HDMI-ARC
  • USB 2.0 Type-A
  • RJ45 LAN
  • Built-in Wi-Fi
  • RF antenna/cable input
  • RS-232C
  • 3.5mm audio output
  • Optical digital audio output
  • IR output
  • RF/AC Power over Coax
  • Simplink HDMI-CEC / CEC-HTNG 1.4

The television also supports ATSC and Clear QAM digital broadcasting.

Hospitality & Remote Management

The 50UK660H0UA includes commercial software and management functionality designed to simplify operation across hospitality deployments.

Supported capabilities include:

  • Wake-on-LAN
  • SNMP
  • webRTC
  • Video Tag
  • Diagnostics
  • Multi-code IR
  • Energy Saving Mode
  • Voice Recognition
  • IoT functionality

Combined with LG's hospitality platform, these features provide greater flexibility for property operators and AV/IT administrators.

LG 50UK660H0UA 55" 4K Ultra HD Smart Hospitality TV

SKU: 50UK660H0UA
Authorized Dealer Authorized LG Dealer
Manufacturer Warranty Authorized dealer coverage
Expert Support Pre- and post-sale assistance

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Education & Government Purchase Orders Accepted for qualified organizations
Financing Available with Shop Pay
Special Pricing Available Education • Government • Nonprofits • Corporate • Volume Orders
✓ Tax-Exempt Purchasing Available
LG

LG 50UK660H0UA 55" 4K Ultra HD Smart Hospitality TV

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