Anytime space is restricted, your message does not need to be. The NEC BT421 42″ diagonal bartype stretch display provides a exclusive ultra-wide 16:4 aspect ratio enabling it to match into places that would not usually fit traditional 16:9 signage displays. Encouraging both landscape and portrait orientations enables for a wide range of potential solutions including digital signage in the retail, transportation and entertainment industries. This particular display incorporates a high native brightness of 700 cd/m2 and this mixed with an anti-reflective front panel surface enables for easy readibility in high ambient light conditions. Its contemporary, thin mechanical build forms a unique digital finish which completely balances the surrounding architecture and combines seemlessly into any setting.
Where space is limited, but not your message
As companies resume to enhance efficiencies thru the extensive digitalization of their marketing and sales communications, NEC offers the solution for digital display in locations where space is a restricting factor. The ultra-wide BT421 display provides a distinct 16:4 format, which completely integrates into restricted environments such as along corridors, above doorways or within shelving.
NEC’s BT421 has been designed to provide ultra-dependable and lightweight wayfinding, marketing and information signage within transportation, healthcare, retail, cinema, and education sectors. The unit is the ideal substitution for static and printed signage, allowing providers to use the power of dynamic content to make use of new areas of the premises.
Using space efficiently
At around 1 / 2 the height of a conventional 16:9 aspect ratio display, the BT421 is perfectly sized to substitute static directional and informative signage which is usually found within transportation centers like airport terminal buildings and bus or train stations. Providers accomplish efficiencies through multi-usage as the displays provide wayfinding, emergency messaging and ‘final call’ notifications; travelers are kept well informed while passenger flow improves.
Boosting the retail sector, the extended format in portrait or landscape orientation presents POS messaging without taking up retail space. Integrated within shelving, wall mounted above usable arms-reach retail space, on columns and above till points; the BT421 has creative possibilities to affect sales-uplift.
Robust and reliable
The BT421 represents a new display resolution and format which is manufactured to this precise specification, thus ensuring the high quality and reliability for which NEC is renowned and making it available for new application usage.
Sealed to prohibit dust ingress and benefiting from NEC’s heat management; long-term reliable operation is maintained within a wide temperature range of 0-50°C. The meticulous selection of industrial-grade components and rigorous professional design ensures a 24/7 mission-critical viewer experience.
Superb cost-efficient adaptability
The integrated trim function enables 16:9 content to be utilized whilst actively displaying the upper or lower area for display of native 1920 x 480 content.
While its compact size enables a much wider range of potential installation options, the BT421 also supports back-to-back installs. Via daisy chaining, only a single signal source is needed to feed dual screens to create banks of displays for the most eye-catching signage, wayfinding and customer information.
Readability maintained in the brightest spaces
Glass atriums and storefront windows where ambient light is at its highest can prove a challenge for digital signage. However, with high brightness levels of 700cd/m2 plus an anti-glare surface, content remains crisp and easy to read even in sunlight-flooded spaces typical of an airport terminal or shopping mall.