Put advertising, branding, content, and storytelling on glass surfaces already in place.
As retailers add new interactive experiences powered by data-rich and intelligent digital signage apps, customers will naturally have higher expectations for quality and clarity. Many stores have found that home TVs are not a suitable replacement for commercial displays. Today, 4K displays are the norm, but in a few short years, they will be replaced by displays with 8K resolution. In the future, the bar will keep getting higher. For example, the market will see similar improvements in direct view LED, which is used for video wall technology to show beautiful, seamless images of any size or shape. As prices continue to go down, many brick-and-mortar retailers will likely start using this technology.
This New and Advanced Technology
Avery Dennison is responsible for the ActiveScene solution. Vela is a thin, see-through film that can be put on top of the glass. This intelligent film, which is very new, has a layer of liquid crystals covered by a special coating. The film sticks to glass and stays clear when it's not being used. But when the film's liquid crystal layer is turned on, it creates a surface that can be used to show projected images or block out light for privacy. Vela film can be put on almost any interior glass surface, and it's designed to be easy to clean.
Expanding the Range of Visualization Options
The innovative technology of ActiveScene allows for the projection of a wide range of content onto glass surfaces from behind. It generates an immersive visual experience that attracts viewers and passersby while providing privacy to meeting rooms and other areas on demand. It lets users instantly transition from a transparent window or glass pane to a multimedia presentation surface. ActiveScene has all of the advantages of digital signage, including the ability to show ads, videos, messages, and other dynamic content and change and customize content on demand.
It's a low-cost, discrete method of displaying information that works well in a variety of settings:
Retail stores
Retail stores can use ActiveScene to display messages and content, such as promotional videos or marketing and branding messages, through interior windows or other glass panes. When desired, the glass panel can be left transparent or used as a display surface to draw attention to advertisements, sales, or other messaging.
Stores can use technology to provide a wow factor to increase customer engagement and to offer promotional partnership opportunities with manufacturers and suppliers. A retailer can expand its messaging and storytelling capabilities by instantly converting a glass surface from transparent to a display surface. A video can be shown on a window or a vertical display case, and then the surface can be changed to reveal the actual products.
Although it is not recommended to use this solution on exterior windows during the day, it can be used in certain lighting conditions, such as at night or on cloudy days. During the day, people passing by an exterior window equipped with ActiveScene could see through the transparent glass to view a traditional window display. In darker lighting conditions, a store could use the same window to present content — either to complement the products on display in the window or to give unrelated ads, promos, or messages. For example, an auto dealership could use one of its large exterior windows facing the street during the evening hours to show videos of new models in action or to promote current sales, delivering messages to potential customers even when the dealership is closed.
Corporate
ActiveScene can project videos, logos, branding, or other messages onto a glass surface in corporate settings. It's an excellent choice for reception areas, human resources departments, boardrooms, and other areas with windows or glass walls.
An ActiveScene installation can also improve the flexibility and appearance of interior offices, especially in open-concept spaces. Transparent glass panels can be converted to frosted opaque shading at any time, providing a digital signage solution without obstructing sight lines or being overly noticeable. This on-demand functionality also allows employees to choose whether the glass remains clear or to use the frosted shading setting for meetings, human resources, or other situations requiring privacy.
Selecting an Appropriate Course of Action
Sharp NEC Display Solutions provides five different turnkey ActiveScene solutions to meet various requirements. Each package includes an NEC projector, Vela film, cables, and other installation necessities. Your settings, ambient light, and other factors determine the right package for your application. Each box can be customized by adding multiple projectors for a specific application.
A New Perspective on Projection
ActiveScene is a low-cost retrofit solution that converts transparent windows of any size into display screens with advertising and brand messages, entertainment and educational content, and various other announcements. It can also provide privacy shading in offices and other public places.
When planning an ActiveScene installation, there are numerous factors to consider. Sharp/NEC will assist you in optimizing the structure for your specific application. Visit www.sharpnecdisplays.us/activescene for more information on ActiveScene and how it can create dynamic experiences for your space.