Unforeseen shifts in our daily routines were ushered in by the COVID-19 pandemic's advent. Orders to stay indoors, a ban on going out to eat, and other public health measures severely disrupted people's everyday routines.
All kinds of businesses, big and small, were forced to adjust rapidly to the new circumstances. The constant communication provided by videoconferences between office workers was crucial to the success of the company's operations. Retail and other essential businesses adopted a wide range of technologies to keep their employees and in-person customers and visitors protected and up-to-date on ever-changing health-related protocols, new operating hours, and other crucial details.
To overcome their communication barriers, many companies turned to display technologies, which allowed them to create strategies incorporating visual and digital solutions to promote social distancing rules, mask mandates, and other regulations. An underutilized surface for displaying images was brought to light due to the pressing need to find novel ways to convey vital information: floors.
A Frequently Ignored Facet
The use of floors as projection surfaces is not novel. Displaying artistic images, providing entertainment content, or generating excitement at events are among the primary motivations for the widespread adoption of floor projection by institutions such as museums, shopping malls, sports and amusement venues, and trade shows.
The pandemic prompted many companies to seek alternatives to the usual methods of promoting social distance, hand hygiene, and touchless practices in the workplace, such as signs, physical barriers, and floor stickers. They tried to keep things running as usual without putting anyone in danger.
When it comes to displaying media, floors are hardly novel.
Some businesses have adopted digital displays because of their ability to draw in customers and flexibility in content modification. Installed on carts, these displays could be moved to where they were most needed. Others saw that in the right circumstances, projecting information such as directions, distance markers, and other data onto the ground using a projector was the optimal approach. Floor projection is helpful because trends and additional information it displays are not easily missed. The groundwork for understanding the messages and visual cues has been laid for the audience.
Using a projector to display a large image on a wall is the same principle as a floor projection. Although it has its own technical challenges that must be overcome, it offers the same opportunity to project interesting material onto a blank wall as conventional projection.
Public health information displayed on the floor
The COVID-19 pandemic created a demand for efficient methods of providing actionable information. Floor projection has emerged as a viable option for a variety of messaging requirements, including:
- Protocol alerts: notify customers and employees who enter a facility about active health protocols.
- Managing high traffic areas: Assist customers and visitors in safely navigating high traffic areas and narrow passageways.
- Action-intended messaging: enforcing or encouraging adherence to health protocol rules through behavioral actions in specific locations or situations, such as hand sanitizing stations.
- Service announcements: publicize new services and temporary changes, such as curbside pickup.
Possible New Applications of Floor Projection
The use of floor projection to address COVID-19 issues has opened the door to new possibilities for displaying content on floors in a variety of settings. Let's look at some of the places where floor projection can provide distinct advantages.
Retail
In addition to advertising, branding, traffic management, wayfinding, queuing, and other messaging needs, floor projection can be used for various purposes in different retail settings. Projectors allow stores to showcase visuals at the front of the store, on display cases, and even in the aisles. The projector can display commercials, point out where seasonal or sale items are located on the shelves, and provide details about other types of discounts. The floor projection offers exciting new possibilities for retailers and brands to work together in product promotion. Customers can see all of this data at eye level, providing them with the most relevant message at the optimal time.
Centers for travel and transportation
Airports, train stations, and bus depots have many problems with finding your way, managing traffic, and getting in line. Floor projection can make it easier for people to buy tickets, find information booths, and find their departure gates in busy transportation facilities. It also gives transportation authorities and retail tenants new ways to advertise and spread their messages.
Offices
In a business setting, floor projection is ideal for use in the lobby, HR, and other common areas. When guests arrive at a business, the first thing they will likely notice is the reception area.
Corporate logos and other brand images can show who a company is by being shown on the floor in the reception area and in other appropriate places. When people enter the building, messages can also direct through security checkpoints or to specific reception desks or check-in areas. In human resources, floor projection can show job applicants where to go and give them an idea of how the company works.
Other locations
In addition to the settings above, other environments can also benefit from a floor projection solution. It can be used to manage high-traffic areas like entrances and around elevators in healthcare facilities by displaying action-intended messages, providing wayfinding, and more. Floor projection can convey information and offer various entertainment options in public spaces like restaurants and shopping malls. With its help, both students and visitors to institutions of higher learning and elementary and secondary schools will be able to find their way around the facilities.
Implementing Solutions
There are a few things to consider if you are thinking about floor projection. Here are the most important things to remember:
Surface of a projection
Most projectors can work on any smooth, light-colored surface. For the best results, we suggest using matte white vinyl paint or something similar that doesn't have a glossy finish. Your current floor color may work well, but your projector will likely need a color change.
Ambient light
How you set up a floor projection will also depend on your space. You can choose a projector with the right brightness level (measured in lumens) for your installation based on how much light is already in the room. If you want a clear image, the brightness rating of your projector needs to be higher than the amount of light in the room.
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Projector type
Whether a laser or lamp projector is best for your installation and which type of projector is needed will also depend on how your space is set up. A projector with a fixed lens that needs to be placed at a certain height above the floor may not be the best choice for many installations. Instead, a projector with interchangeable lenses that can be set up for long or short throws will be a better choice. A projector with an ultra-short throw may be the best choice. This kind of projector has a wide-angle lens and a mirror that lets it be put very close to the surface it is projecting on. When projecting on the floor, this feature makes it less likely that someone will move between the projector and the floor and block the image.
Finding a compatible companion
When planning a floor projection installation, many other parts and functions must be considered. It's best to work with a technology partner with a wide range of projector options and the knowledge and expertise to help you find the best one for your specific application.